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Top  Facebook  Marketing  Tips

Digital Marketing and Lead generation for Local businesses looking to grow and scale.

Top  Facebook  Marketing  Tips

Facebook Marketing Tips

 

 

 

Facebook  is  by  far  the  most  popular  social  networking  site  of  all  time.  With  its  millions  of  users,  you  will   definitely  have  the  tremendous  online  presence  which  you  have  always  wanted  to  get.  You  will  find  no  difficulty  in  reaching  a  wide  target  audience  when  promoting  your  products  and  services,  as  well  as  establish  your  reputation  as  a  leading  company  in  your  chosen  niche.

 

  Tip  #1  -­‐  Make  them  like  or  share  your  page
Content  is  always  the  first  thing  that  a  Facebook  user  will  consider  when  looking  at  your  post.  If  you  are   serious  about  increasing  the  awareness  of  the  public  about  your  company,  then  you  must  always   provide  valuable  and  interesting  content  to  them.  By  doing  so,  those  who  read  your  post  will  either  like   it  or  even  share  it  on  their  Facebook  wall.  By  doing  this,  you  will  be  able  to  reach  a  wider  audience  with   the  help  of  one  person  who  liked  your  post  or  page.  Imagine  what  it  can  do  if  there  were  hundreds  of   users  who  shared  your  page  to  their  walls.

 

Tip  #2  -­‐  Post  Valuable  and  Related  Content
When  you  are  posting  something  on  your  Facebook  page,  you  have  to  make  sure  that  it  is  informative   and  relevant  to  what  your  company  is  actually  offering.  This  only  means  that  you  have  to  concentrate  on   topics  wherein  you  can  easily  connect  to  the  products  or  services  which  you  are  offering.    You  can  write   about  a  specific  current  event,  articles,  pictures  or  videos  which  can  easily  be  tied  to  your  company.     Once  you  have  done  this,  you  can  even  ask  other  users  to  take  part  by  letting  them  post  their  comments   or  questions  if  any.

 

Tip  #3  –  Use  Various  Types  of  Content
What  is  so  good  with  Facebook  is  that  you  can  post  any  type  of  content  that  you  like.  You  can  use  plain   text,  add  in  a  couple  of  photos  or  even  use  videos  with  caption.  Take  advantage  of  the  features  offered   by  this  social  networking  site  and  make  the  most  out  of  it.

 

Tip  #4  –  Facebook  Ads

Facebook  also  has  its  own  advertising  feature.  These  classic  ads  can  be  found  on  the  sides  of  the  site.     You  can  use  this  to  drive  more  traffic  to  your  own  Facebook  Business  page  or  to  your  company’s  main   site.    An  ad  would  contain  a  featured  image,  a  brief  description,  a  call  to  action  and  a  link  which  you  can   use  to  direct  the  viewers  to  your  fan  page  or  to  your  main  site.

 

Tip  #5  -­‐  Timely  Response
It  is  very  important  that  you  pay  attention  to  your  viewers  especially  those  who  have  comments  or   questions  about  your  posts.  The  thing  with  social  media  is  that  you  are  expected  to  interact  with  your   viewers  and  you  have  to  keep  up  with  it.  Therefore,  replying  promptly  to  their  concerns  should  be  on   top  of  your  priority.  Doing  this  would  let  your  viewers  know  that  you  exist  and  they  can  interact  with   you.  If  you  fail  to  do  this,  you  can  expect  your  fan  page  to  drastically  weaken  in  an  instant.

 

Tip  #6  -­‐  Regular  Posting  Is  a  Must
In  contrast  to  the  conventional  way  of  media  marketing,  using  an  online  social  media  requires  you  to   provide  regular  posts  with  fresh  and  valuable  content.  Facebook  users  would  appreciate  business  pages   that  are  capable  of  providing  them  with  new  and  informative  content  on  a  regular  basis.

 

Tip  #7  -­‐  Be  As  Creative  As  You  Can
When  creating  your  business  fan  page,  you  really  do  not  have  to  be  as  stiff  as  a  board  all  the  time.  You   will  be  considered  as  boring  by  several  users.  Be  creative.  Be  funny.  You  can  make  each  and  every  post   you  share  as  enjoyable  as  possible.    Yes,  you  want  to  promote  your  products  and  services  as  well  as  tell   them  about  your  company  but  you  can  always  do  this  by  being  enticing,  interesting,  relevant  and   delightful  as  well.  This  will  trigger  better  interaction  with  your  viewers  therefore,  increasing  your  online   presence  and  the  public’s  awareness  of  your  brand.

 

Tip  #8  –  Add  Business  Apps  to  Your  Page
It  is  also  important  that  you  add  the  necessary  applications  to  your  Facebook  business  page.    This  will   greatly  help  in  making  sure  that  your  viewers  will  have  a  good  user  experience  when  browsing  your   page.  Aside  from  that,  they  will  get  to  enjoy  your  page  which  is  not  only  informative  and  interesting  but   also  fun  and  interactive.

 

Tip  #9  –  Try  Facebook  Contest
Almost  all  individuals  love  to  participate  in  contests.  The  thrill  and  the  excitement  it  gives  are  amazing.   So,  why  not  employ  this  on  your  Facebook  business  page?  There  are  several  third  party  applications   which  can  help  you  out  with  this.    Think  of  an  interesting  type  of  contest  and  give  it  a  go.

 

Tip  #10  –  Measure  Your  Marketing  Efficiency  in  Facebook
In  every  marketing  strategy,  you  have  to  find  out  if  what  you  have  actually  implemented  is  providing  you   with  the  results  which  you  are  expecting.  Allot  sometime  in  finding  the  right  tool  to  measure  the   efficiency  of  your  marketing  strategy  in  Facebook.  Remember,  social  media  marketing  requires  time  and   a  lot  of  effort  so  do  not  expect  to  see  tremendous  changes  in  a  just  a  couple  of  days.  Give  it  time  and  be   genuinely  enthusiastic  and  committed  with  what  you  are  doing  and  you  will  surely  reap  the  benefits.

 

 

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