Social Media for Research

Digital Marketing and Lead generation for Local businesses looking to grow and scale.

Social Media for Research

Social Media for Research


Social Media for Research


Social Media for Research


Social media is not just a platform that you should use to shout at the world. If you’re thinking of platforms such as Facebook as a foghorn, then you’re going about things the wrong way.

Social media, in fact, has much more in common with a telephone. Think of these platforms like a two-way tool that allows you to communicate back and forth with engaged followers. Never forget the ‘social’ in social media!


Here are a few powerful examples of how you can gain valuable insight using social media as a research tool:


Check Out the Competition

Before you begin trying to market your products, it’s a good idea to start by doing your research. Check out the competition to see what they have to offer and how they’re performing in terms of engagement. You may find that there are some brands that you wish to emulate; brands that have managed to build a very big and engaged audience. Look for these and make sure that you learn from them.


Another thing to look out for is opportunities. Spot the brands you want to emulate but also ask yourself what they’re doing wrong and more importantly – who they’re missing in their marketing! Are there segments of there audience that they have forgotten? Are people asking for something particular on their wall and going unheard?


Learn the Lingo and the Audience

Another tip is to try and spend some time immersed in the ‘world’ that you are entering into. Make sure you’re contributing to the social groups that you are promoting in. It’s important to spend time reading the content that is being shared. What’s popular? What’s not? Are there different groups within this niche? Are there controversial topics and things that you should try to avoid mentioning?


This is also a good time to build your own reputation and to establish yourself as a leader and authority in the niche. Let the community get to know you before you start ramming your content in their face!


Find Partners

Social media platforms can be very helpful for finding partners. Be on the lookout for influencers that might be willing to give you a shoutout. Look for brands that you could potentially do cross-promotions with. You’ll be surprised at just how many opportunities are out there if you’re willing to look – so spend some time doing the critical research.


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