Is Your Business Remarketing with Facebook Ads
Let’s talk about a paid advertising strategy so effective, that you will wonder why
you haven’t heard about it before.
Do you think it is unfair to pay top dollar on advertising to reach leads that will
click through your ads and then land on your website without taking action,
leaving soon after? Do you think that it is unfair that those unconverted leads will possibly forget that they were on your site a few minutes later?
The harsh truth is that the majority of leads that you reach with ads will not
convert. In fact, about only 5% of leads end up converting. But what if we told you that there is a way to re-engage those lost leads, even when they were seemingly uninterested in your business?
First, What Is Remarketing?
Remarketing is an online marketing method that advertisers employ in order to
stay relevant to bounced traffic and non-converting leads. As a paid advertising strategy it will allow you to reach out to leads long after they have clicked through your ads or visited your website. Remarketing works by following the steps of your potential
customers across the internet.
All you have to do is to insert a code provided by your remarketing network on
your website that saves a tracking cookie on your visitors’ browsers, which then
tracks visitors and shows them adverts wherever they go.
The secret behind remarketing’s efficiency as an advertising strategy is in how it
can help you to reengage leads that have shown an interest in your business,
not only by clicking on your ads but also by visiting your site while browsing
organically.That is why remarketing is used by many online marketers as a complimentary advertising strategy, as it allows them to send people to the business website that they are promoting through ad units and then to retarget those same users
through retargeting ads.
As you might already know, Facebook is one of the most effective advertising
platforms around, and one that is often preferred by agencies and professional
marketers thanks to its cost effectiveness, its wide ad inventory and because of
its 2 billion active monthly users.
And it so happens that one of the most lauded features of the Facebook
advertising platform is Facebook Remarketing, which offers advertisers better
audience targeting options than any other remarketing platform.
That is because the Facebook Remarketing platform allows advertisers to set up custom audiences that go beyond website visitors. With Facebook Remarketing you will be
able to retarget existing customers, Facebook app users and in-store
One of the advantages of the Facebook Remarketing platform is
that it relies on pixel codes instead of tracking cookies, making up for more
accurate remarketing campaigns.
How Can Facebook Remarketing Help Your Business?
If you thought that paid advertising was a necessity, then you will be surprised
at how remarketing can help your business, especially on Facebook.
In fact, you are continually leaving a lot of money on the table if you’re not implementing this strategy in your business.
Reengage Potential Customers on The Largest Social Network to Date
Chances are that your potential customers are all already using Facebook. Studies have found that close to 80% of internet users use Facebook, and a good chunk of them are using it daily, and you can bet that a good portion of your target audience is in that 80%.
That means that, for example, anyone visiting your site is very likely to have
Facebook open on another tab on the same browser, which will allow you to
immediately show them ads on their news feed!
Facebook Remarketing Is Actually Conversion Driven
Most remarketing platforms rely on tracking cookies to retarget website visitors.
The bad news is that tracking cookies track all types of visitors, which means
that a significant amount of your remarketing budget will go towards retargeting
unqualified, uninterested leads.
Facebook on the other hand relies on its marketing pixel code, which actually tracks people who have taken certain actions on your website. These actions can be
predefined by yourself, and they include visits to specific pages, items added to shopping carts, time spent on website, and many others.
Facebook Remarketing Increases Brand Recall
Facebook remarketing campaigns are better at generating brand recall than any other remarketing network because they allow your business to connect with potential
customers on a more personal level.
This works because leads that are retargeted with your remarketing ads on
Facebook after being on your site, are more likely to remember your business as the go-to
brand when looking for your products or services!
Facebook Remarketing Is Cheap (See Case Studies)
The reason why the majority of small businesses and entrepreneurs decide to
not get into paid advertising is not because they are afraid to fail but because they are
operating on restricted budgets that do not allow them the luxury to experiment with
advertising campaigns. Facebook advertising though is recognized as a very cheap alternative to most advertising networks, and not cheap in the bad way, but cheap because the platform can afford to allow advertisers to cheaply target its enormous user
And it gets better with remarketing, because ads only get cheaper down the
pipeline as long as your ad units keep your potential audience engaged.
Is your business ready to reach new heights with Facebook Marketing? Register for a Free Planning Session Here…..
The Tresor Digital Team