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TRESOR LAB BLOG

Customer Nurturing is KING

Users and Clients alike are tired of receiving non personalized communication from you. To retain a loyal audience in a sea of growing competitors, nurture the relationships you’ve built with your customers through thoughtful personalization, not cookie-cutter copy. In fact, customers who don’t feel like they’re being treated as unique individuals are less likely to…
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KPIs

KPI’S and Customer Engagement Goals

  KPI’S and Customer Engagement Goals     Customer Engagement is often overlooked. Yet every company should have their KPIs and customer engagement goals set. What does KPI mean? For those who aren’t familiar with marketing terminology,  KPI is an acronym for Key Performance Indicator. This represents a measurable value that demonstrates how effectively a…
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3 Ways to Increase Your Customer Engagement

      3 Ways to Increase Your Customer Engagement   Customer engagement is a critical component in building a strong customer base. 3 ways to increase your customer engagement include clustering, content, and copy. Let’s have a detailed look at each.   Clustering   Anytime you can add a dose of reality to the…
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Social Media for Research

Social Media for Research

    Social Media for Research   Social media is not just a platform that you should use to shout at the world. If you’re thinking of platforms such as Facebook as a foghorn, then you’re going about things the wrong way. Social media, in fact, has much more in common with a telephone. Think of…
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Facebook Pixel

7 ways to use Facebook Pixel to triple your sales

 What does Facebook Pixel mean?   Facebook Pixel can be described as a short text code that you placed on your website in other to achieve some desired results. Attaching this little piece of code to your site brings many advantages which include: Ads Optimization: This helps you to deliver your ads to a target…
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Tresor Lab

Fixing the Gap Between Customer Needs and Delivery by Prioritizing Customer Satisfaction

Too often, the customer makes their purchase and then the delivery is scheduled and occurs, but there is little or no more contact with the client. The customer experience becomes nil, nonexistent. This is not acceptable. There must be online customer engagement before the sale, during the sale, and after the sale. How do you…
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